FEITA Group has concluded its participation in the four-day international dental exhibition in Shanghai. Chairman Li Rui led a team of 20 colleagues from companies in Changsha, Zhengzhou and Shanghai, presenting products for early orthodontics and related orthodontic applications.
Physical products, professional materials and explanations from the team gave clinicians and distributors a direct way to explore the range and discuss their requirements.
A range of product designs
The exhibits included OPR prefabricated progressive silicone appliances, OER fully customized silicone appliances, and a range of removable and fixed appliances, including miniscrew-assisted designs and expanders.
OPR attracted attention as a new progressive appliance range. OER demonstrated customization based on individual oral records and clinicians’ design requirements. Together, the products illustrated FEITA’s work across standardized products and custom manufacturing.
International interest and cooperation
Overseas clinicians and distributors were a prominent part of the exchange. Visitors discussed design features and possible cooperation with the team.
Following these conversations, several overseas clinicians and distributors agreed to establish cooperation with FEITA. Face-to-face discussion also helped the team better understand the requirements and service expectations of different markets.
Research, manufacturing and technical services
Since its establishment in 2017, FEITA has developed activities across research, manufacturing, education and services for dental institutions. Computer-aided design and 3D printing connect product design with fabrication and quality management.
Alongside products, FEITA provides technical communication, case-design discussions, online and in-person orthodontic courses, and support for clinic operations. This combination of products and education links delivery with professional development.
Shared values in everyday work
Professionalism, focus and specialist expertise, supported by integrity in thought and action, guide FEITA’s approach. Careful explanations of product details and patient responses to questions made that approach visible to visitors.
The group values colleagues’ wellbeing, customer value, learning and talent development. Working across regions gave the exhibition team opportunities to strengthen communication and cooperation through real conversations with customers.
Thank you to every clinician, distributor and industry colleague who visited the FEITA stand.
